I have a friend who started a tooth whitening kit website and I decided to start helping him out with some of the marketing for his product with my own store peddling his goods. This has become a mainstay in my company’s existence; promoting another company’s product as good or better than they do. This marketing method, although more difficult to get into, is better for both parties.

Haven’t been on for a while and thought I’d toss one out there for everyone to chew on…  Zappos = Zappo to the person unfamiliar with the inner workings of their company.  Target common misspellings (like this), in your organic search practices.

- eharmoney (rather than eHarmony)

- gregs list (rather than Craigs List..)

There is some value in this, its up to you how much.