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Consider how profitable you could be if your prospective customers found your website near the top of search results for the keywords used in your industry.
How much of that keyword traffic is currently going to your competitors’ sites instead of yours?
We’ve moved a lot of of these campaigns around to take advantage of the new changes within Google’s live search feature. We’ve been building out content pages to attract a broader audience which in turn brings the placement higher when the person returns to Google to search for other related phrases.
On sites that have stores along with their content (AndroidCentral.com, for example) we have seen 80% climbs after live search was implemented because of repeat visitors.